MY PAY,
MY SAY

Project Type: Social Campaign
Client: Student Brief, University of Western Sydney, 2015

 

THE BRIEF

To create a campaign to target a specific social issue in an effort to promote change and raise awareness. My campaign was based around the gender pay gap in the private sector, and took the form of an event day in which offices nationwide could take part and make a commitment to closing the gender pay gap in their organisations. The design deliverables included advertising materials in the form of posters and stickers, print collateral such as information packs and branded merchandise such as coffee cups and paper bags for use in cafes on the event day.