THE IN CROWD
Project Type: Interactive, Print, Branding
Client: Major Project, Western Sydney University, 2016
The In Crowd is the tool that every introvert wished already existed. While introverts make up 30-50% of the population, they are still viewed as the minority, and are overlooked in most social situations. Aimed at helping introverts socialise more comfortably and more often, The In Crowd app and guidebook directs introverts to spaces across their city that are tailored to their needs, including noise levels, space, lighting, loud music, layout, and more. Being introverted doesn’t have to mean being a hermit or being constantly mentally exhausted, and The In Crowd can help strike the balance.